Press Relations are all actions designed to build and maintain a positive relationship with journalists in order to improve the notoriety (visibility) or image (reputation) of the communicating company.
In this way, the company expresses itself or demonstrates its dynamism to its ecosystem and market (customers, influencers…) by taking over the media field.
As the media are important relays of opinion, Press Relations enable you to respond to different communication strategies depending on your objectives (long term, short term, image, awareness, crisis…). With over 18 years’ experience, VP Strat’s media relations experts can guide you through these strategies.