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SEO Agency (referencing)

As a corporate SEO agency, VP Strat combines in-depth expertise in the consulting and services professions to master quality content with in-depth expertise in web SEO.

SEO friendly website design

User eXperience (UX) strategy

Writing SEO-quality content

Media/Press netlinking

Local referencing

SEO audit & analysis

Increase your visibility

on search engines

and gain notoriety

Whether you are a corporate compagny, a consulting or legal professional, you deserve to dominate your online market. With our personalized SEO service, boost your visibility and attract more targeted customers.

The agency is recognized and ranked in Marketing, communication & Digital in the categories: Corporate communication / Communication for lawyers and professionals

Why choose VP Strat as your SEO agency?

Search Engine Optimization (SEO) enables companies to position themselves on specific user searches. The aim is to obtain qualified leads or target key audiences in your ecosystem. With nearly 20 years’ experience in communications, VP Strat helps corporate clients develop digital marketing strategies. VP Strat is an SEO agency dedicated to helping the consulting, regulatory and B2B professions stand out in an ultra-competitive environment. Our team of specialists includes top-level copywriters (former journalists, hypokhâgne/khâgne, CELSA…) as well as digital experts with a strong understanding of business issues.

When you choose VP Strat as your SEO agency, you are choosing a trusted partner who understands the specifics of your business, and can offer you tailored, highly operational SEO strategies. Our support can be long-term or limited to one-off assignments.

What are the benefits of SEO?

SEO (Search Engine Optimization) offers several significant advantages for B2B companies and consulting professionals:

  1. Increased visibility: SEO increases a brand’s visibility in search engine results.
  2. Targeted traffic: By optimizing for specific keywords related to services, SEO attracts more qualified traffic, likely to convert into customers or sales.
  3. Cost-effectiveness: Compared to other forms of digital marketing such as SEA (paid search), SEO is relatively less costly in the long term, since it aims to obtain organic traffic without paying directly for clicks.
  4. Credibility and trust: Sites that appear at the top of search results are often perceived as more credible and trustworthy by users. SEO helps build this authority.
  5. Competitive advantage: Being well-positioned for keywords can give you a competitive edge, attracting more customers and revenue.
  6. Measurable results: SEO makes it possible to track precise metrics such as traffic growth, conversion rates and positions in search results, making it easy to evaluate the effectiveness of the strategies employed.
  7. Sustainability: Once a good position in search results has been achieved, it is possible to maintain this position over a long period, offering lasting benefits, unlike paid advertising, which stops producing results as soon as the funding stops.

What does an SEO agency do?

An SEO agency plays an indispensable role in improving a company’s online visibility. It uses specialized techniques to optimize the structure and content of a website to improve its ranking in search engine results such as Google.

The main objective of an SEO agency is to increase organic traffic (i.e. visitors who arrive on your website by clicking on a link in the unpaid search engine results).

53

Some traffic comes from

organic research

This shows how important it is to work on your SEO strategy when you are a professional consultant, a regulated profession or a B2B company.

VP Strat: the consulting agency specializing in SEO strategies for B2B professionals

As an SEO agency, VP STRAT begins by analyzing the market and the searches carried out by the company's targets on search engines. It then optimizes the site by working on its technical and content related aspects, as well as on external elements such as authority and popularity. Following these optimizations, the agency measures site performance, including positioning in search results, traffic, conversions and sales. This data enables us to adjust our SEO strategy to continually improve results.

Recognized agency
and ranked

in Marketing, Communication & Digital for corporate clients, lawyers and consultants.

18 years of experience
in corporate communications

Corporate and crisis communications agency dedicated to companies, executives, investment players and service professions.

Our sector-specific expertise as a consulting agency

SEO agency for law firms

For a law firm, maintaining a strong and compliant online presence is crucial to attracting new clients in a competitive environment. As an SEO agency and corporate communications consultancy, VP Strat has a deep understanding of the regulatory challenges you face. We develop SEO strategies that not only increase your visibility for specific searches related to your specialties such as mergers & acquisitions, capital raising, restructuring, joint ventures, LBOs, IPOs, but also litigation, arbitration and mediation, while strictly adhering to legal communication standards. This targeted approach builds credibility and trust in your firm, which are essential when it comes to attracting potential customers. Our SEO expertise is designed to position you optimally, attracting a clientele precisely interested in your services, while ensuring compliance with the ethical and legal constraints of your profession.

Freelance SEO agency

As a self-employed professional, it is crucial to navigate effectively within the strict regulatory framework that governs your communication and advertising. An SEO strategy tailored to your profession can not only help you comply with these rules, but also optimize your online presence ethically and effectively. We understand the nuances of your industry and apply SEO techniques that enhance your expertise without compromising regulatory standards and professional ethics. By improving your visibility for specific or local searches related to your services, you attract more qualified and relevant traffic. This leads to an increase in contacts and consultations, reinforcing your reputation in a professional environment that respects legal obligations. Our personalized approach ensures that every aspect of your SEO is in perfect harmony with the requirements of your profession.

Chartered accountat SEO Agency

In the accountancy field, it is essential to stand out online while complying with strict ethical standards. A well-designed SEO strategy can be a valuable asset to your practice, ensuring targeted visibility on search engines. We implement SEO techniques that strengthen your online presence in a professional, industry-compliant way. By optimizing your site for specific queries related to accounting services, we attract qualified traffic to your site, increasing your opportunities for new mandates. Our SEO expertise helps you build a strong brand image to gain the trust of potential customers. Investing in SEO with us means choosing an approach that respects the legal requirements of your profession while maximizing your visibility and attractiveness in the marketplace.

SEO Agency Judicial Administrator and Judicial representative

Court administrators and Judicial agents play a central role in helping companies in difficulty, requiring precise communication in line with strict regulations. Our restructuring SEO agency understands the unique challenges you face. We develop SEO strategies that not only comply with industry standards, but also improve your search engine visibility. By precisely targeting quieries related to the services of Judicial Administrators and Judicial agents, we increase qualified traffic to your site. This not only improves your ability to attract companies in need of advisory support when preventing and dealing with difficulties. It also strengthens your position as a forensic expert. By choosing our SEO agency, you secure an approach that respects regulatory constraints while maximizing your visibility and credibility with a targeted audience.

Our strengths

  • A dedicated team that understands your business, your needs and the specific challenges of your professions.
  • In-depth knowledge of customer expectations in your sectors of activity.
  • A rigorous methodology to guarantee the quality and efficiency of our interventions.
  • Innovative, constantly updated and cutting-edge technologies for website creation.
  • Personalized follow-up and transparent communication throughout the project.

Our SEO expertise to maximize your online presence

At VP Strat, our team of SEO experts delves deep into your industry, meticulously analyzing your website and those of your competitors to develop a customized, scalable SEO strategy. Our aim is clear: to optimize your website’s performance and set you apart from the competition in the search engines.

Our method for optimum visibility

1

In-depth analysis of the market

and of the queries of your target personas so as to understand the intentions that search engines like Google perceive behind them.
2

Content type identification

that Google expects in response to these intentions, ensuring that your content precisely meets your users' needs.
3

Enrich every page of your site

to maximize its attractiveness and relevance to search engines.
4

Anticipating change

search usages (voice search, AI, generative search) and Google algorithm updates (crawl, loading speed, UX), enabling proactive optimizations to adjust your strategy in real time.
5

Comprehensive coverage of all visibility levers

(local SEO, images, video, featured snippets, People Also Ask, Google Discover) to maximize your site's footprint on Google.
6

Excellence in SEO copywriting

Content is the most important element in the world of SEO, and we are committed to producing texts that not only appeal to search engines, but also captivate your visitors.

seo / web / digital communication agency

seo agency for professional website creation

What are the key elements of a high-performance, engaging website?

A website is a strategic tool, embodying your image and the foundations of your company: its mission, values and expertise… It not only highlights your offers and services, but also your successes – your rankings, fruitful partnerships, and success stories…

For B2B companies looking for a high-performance, engaging website:

In the B2B world, the clarity and effectiveness of your online communications are paramount. The creation or redesign of your website should serve to effectively convey your mission and added value in a concrete, factual way. It is crucial that your visitors immediately grasp what sets you apart as soon as they arrive on your home page. Abandon vague terms and overblown speeches in favor of a clear presentation of your actions and the real impact you have on your customers. Adopt the perspective of a prospect discovering your company for the first time, looking for specific information about your services. At VP Strat, our collaborative approach puts the customer (the user) at the heart of the process, ensuring that your website becomes an essential vector of trust for your partners and customers, by responding effectively to your challenges.

For regulated professions looking for an effective web presence:

The restrictions traditionally applied to the regulated professions in terms of communication and advertising have been significantly relaxed in recent years, in response to changes in the legislative and jurisprudential frameworks at both national and European level. For lawyers, accountants, court-appointed administrators and agents, or any other regulated profession, a strong web presence is now essential to increase your visibility and strengthen your reputation. Your website serves as a bridge of trust, consolidating your professional relationships. Whether it is for securing the confidence of banks and investors, informing the media, or communicating with government authorities, your online platform must clearly integrate your distinctions, noteworthy transactions, specialized expertise, as well as your business, social, and legal analyses.

As a regulated profession (lawyers, administrators or legal representatives, chartered accountants or representative institutions…), your web presence is essential to maximize your visibility and reputation. It is a trusted third party that reaffirms your relationship with your business network. Whether it is to reassure banks and investment funds, journalists or government bodies, a high-performance, engaging website should bring together all your rankings, deals, niche expertise and other business, social and legal analyses. It must also respect the legal framework in terms of privacy policy and public information.

Why is personalizing your website key to reaching your target audience?

Whether your aim is to engage your customers, generate leads, communicate with the press, or reassure your partners, understanding precisely the specific needs of your target audience is crucial. The creation of a website must above all serve the interests of these different audiences. This personalized perspective marks a clear departure from traditional web design approaches. It puts the user experience at the center of our strategy and support at VP Strat, specialists in web design and digital communications. Recognizing the importance of personalizing your website is essential to effectively capturing the attention of your target audience.

What are the latest trends in website creation in 2024?

Web design has greatly evolved since the 2010s, adapting to technological advances and new user requirements. Programming languages such as HTML, CSS and JavaScript, as well as various frameworks, continue to evolve, offering developers and web designers innovative functionalities to enrich the user experience. The emergence of Web 3.0, marked by the integration of blockchain and artificial intelligence, is revolutionizing practices and is now at the heart of website design.

Examples of innovative integrations:

  • AI-generated images: These unique, personalized visual contents add a touch of originality and relevance, capturing visitors’ attention.
  • AI-powered chatbots and virtual assistants: they transform user interaction, offering improved customer service, available 24/7.

At the same time, web design trends are revisiting the aesthetics of past decades, while adapting them to contemporary tastes:

  • Back to the 2000s: The use of bright colors, rich textures, geometric shapes and dynamic animations gives sites a bold, engaging look.
  • Retro minimalism: Inspired by ’90s design, this trend favors a pared-down style, sober colors and a clear layout, favoring a fluid, intuitive user experience.

These developments reflect the importance of keeping up to date with the latest technologies and design trends to create websites that not only meet, but exceed the expectations of modern users.

How does responsive design affect your online presence?

Adopting a responsive design has become a must for any online presence, especially in a world where access to the Internet via mobile devices continues to grow. This approach to web design offers a multitude of benefits, from improving the user experience and optimizing SEO, to increasing conversion rates.

Enhanced user experience (UX)

Responsive design ensures an optimal user experience on different devices (smartphones, tablets, desktops). This means your site automatically adapts to the user’s screen size, making navigation intuitive and pleasant. By improving UX, you encourage visitors to spend more time on your site and explore more content, reducing bounce rates and boosting SEO and conversion.

SEO improvement

Google favors mobile-friendly websites in its search results. Consequently, adopting a responsive design is essential for improving your site’s search positioning, increasing its visibility and attracting more qualified traffic.

At VP Strat, we’re committed to supporting you and providing expert advice at every stage of creating your responsive website. Our aim is to ensure that your online presence is not only suitable for all types of device, but also reflects the excellence of your brand while meeting the specific needs of your audience.

Search Engine Optimization services

What is SEO and why is it essential for your website?

SEO (Search Engine Optimization) is at the heart of the services offered by VP Strat, which specializes in optimizing website visibility on search engines such as Google. Our aim is to position your site at the top of the results for specific queries made by your target audience, through the strategic use of relevant keywords.

Why is SEO crucial to your online success?
  1. Increased Visibility: By fine-tuning your site’s SEO, VP Strat increases your chances of being discovered by users actively interested in your products or services. This translates into a significant increase in qualified traffic to your site.
  2. Credibility and trust: A high ranking in search results reinforces your site’s perceived reliability and authority in the eyes of users. VP Strat works to establish this essential credibility, making your site a benchmark in your sector.
  3. Enhanced User Experience: SEO involves optimizing various aspects of your website, such as loading speed, intuitive navigation and content quality, all of which contribute to an optimal user experience. At VP Strat, we see these elements as fundamental to satisfying both your visitors and search engine criteria.
  4. Competitive advantage: Standing out in search results puts you one step ahead of your competitors. With VP Strat, your site has every chance of capturing attention before others, maximizing your conversion opportunities.
  5. Measurable results: One of the advantages of SEO is the ability to precisely monitor the effectiveness of your strategies through analytical tools. VP Strat ensures that you have access to clear data to continually adjust and optimize your marketing actions.

In short, integrating SEO into your digital strategy with VP Strat isn’t just about increasing your site’s visibility; it’s a comprehensive strategy aimed at improving the user experience, building your brand’s credibility, and ensuring sustainable growth for your online business. To ignore the potential of SEO is to miss out on a crucial opportunity to stand out in today’s competitive digital landscape.

What are the different methods of successful SEO?

Search engine optimization (SEO) is crucial to improving a website’s visibility and ranking on search engines. There are many ways to optimize a site, which can be divided into several main categories:

  1. On-Page SEO: This is the optimization of everything on the website itself.
    • Quality content: Publish relevant, original and value-added content that responds to users’ needs and questions.
    • Meta tags: Make effective use of title tags, meta descriptions and headers to help search engines understand page content.
    • Image optimization: Use quality images with descriptive file names and alt tags.
    • URL structure: Create clear, logical and structured URLs that make it easier to understand page content.
    • Use of keywords: Strategically integrate relevant keywords into content, including headings, subheadings and body copy.
    • User experience (UX): Design a site that’s easy to navigate, quick to load and mobile-friendly.
  2. Off-Page SEO: This refers to actions taken outside your website to improve its positioning.
    • Backlinks: Obtaining quality inbound links from other websites, which is an indicator of popularity and reliability in the eyes of search engines.
    • Social networks: Use social platforms to promote site content and engage with the community.
    • Influencer marketing: Working with influencers to increase the site’s visibility and credibility.
  3. Technical SEO: This covers the technical aspects that affect the indexing and ranking of a website.
    • Loading speed optimization: Improve page load times for better user experience and ranking.
    • Responsive design: Ensuring that the site is suitable for all types of device, especially mobile.
    • Site architecture and navigation: Organize content logically for users and search engines.
    • Security: Use HTTPS to secure the site and reassure users.
    • Schema tags (structured data): Use Schema.org markup to help search engines understand page content and deliver rich results.
  4. Local SEO: This is crucial for companies wishing to attract local customers.
    • Google My Business: Optimize and regularly update your business listing.
    • Online reviews: Encourage and respond to customer reviews.
    • Local citations: Ensure that company information (name, address, phone number) is consistent throughout the web.

What's the difference between SEO and SEA?

SEO (Search Engine Optimization) and SEA (Search Engine Advertising) are two essential digital marketing strategies aimed at increasing a website’s visibility on search engines, but they do so in very different ways. Here are the main distinctions between these two approaches:

SEO (Search Engine Optimization) – Natural referencing (natural search engine optimization)

  • Goal: To increase a website’s ranking and visibility in organic search engine results.
  • Cost: While SEO often requires an investment in time and sometimes resources (for specialized tools or consultants), there is no direct cost to appear in organic search results.
  • Duration: SEO results generally take longer to appear. It often takes several months to see the effects of a well-executed SEO strategy.
  • Sustainability: Results can be sustainable over the long term if optimization is maintained and adapted to changes in search engine algorithms.
  • Nature: SEO involves the technical optimization of the site (technical SEO), the creation of quality content (on-page SEO), and the acquisition of inbound links or backlinks (off-page SEO).

SEA (Search Engine Advertising) – Paid Search

  • Purpose: To buy advertising space in search results to appear above or alongside organic results.
  • Cost: ATS generally operates on a cost-per-click (CPC) model, where the advertiser pays each time a user clicks on its ad.
  • Duration: Results are immediate. As soon as the advertising campaign has been launched and funded, ads can start appearing in search results.
  • Sustainability: Results are not sustainable without continuous investment. The ads disappear as soon as the budget is exhausted.
  • Nature: SEA involves the creation and optimization of ads, the selection of targeted keywords, and the management of bids for these keywords.

Conclusion

In a nutshell, SEO aims to improve a website’s ranking and visibility in organic search results through a series of on-page, off-page and technical optimizations, at no direct cost per click. SEA, on the other hand, involves buying visibility in search results through paid ads, with costs based on the number of clicks received. The two strategies can be complementary in a global marketing approach, with SEO offering lasting value and SEA providing immediate, targeted visibility.

How do you set budgets and bids for SEA campaigns?

Determining the budget and bids for SEA (Search Engine Advertising) campaigns, such as those on Google Ads, depends on several key factors. At VP Strat, we support our customers in the creation of websites and Google keyword bidding strategies.

1. Campaign objectives

  • Define your objectives: Start by clearly defining what you want to achieve with your campaign. This can be increasing traffic to your website, generating conversions (purchases, registrations), or improving brand awareness.
  • Campaign type: Choose the type of campaign (search network, display network, shopping, etc.) according to your objectives.

2. Market and keyword analysis

  • Keyword research: The agency helps you find relevant keywords, estimate their cost per click (CPC), and analyze the competition and demand for these keywords.
  • User intent: Understanding the intent behind keywords can help you target more effectively and choose more judicious bids. For example, if you’re a chartered accountant, you shouldn’t position yourself on keyword auctions such as “chartered accountant” or “accounting firm”. These 2 keywords are generic and lead to numerous document searches. Instead, use keywords such as “start-up chartered accountant” or “research tax credit chartered accountant estimate”…

3. Initial budget

  • Cost estimate: Based on the estimated CPC of your chosen keywords, VP Strat will advise you on the projected cost of your SEA campaigns.
  • Daily allocation: Divide your total budget by the number of days you wish to extend your campaign to determine your daily budget.

Responsive and efficient in giving the good advice I needed and, with a smile. Many thanks

I really appreciated VP Strat's responsiveness. The agency combined a business, web and digital approach.

Agence VP STRAT agence de communication creation de site internet referencement digital réseaux sociaux médias SEO SEA community manager
Agence VP STRAT agence de communication creation de site internet référencement digital réseaux sociaux médias

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VP Strat – 25, rue d’Enghien 75010 Paris
Tel : +33 (0)1 40 28 46 18

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