Law firm website redesign
OBJECTIVE
Attract people seeking to perform a specific legal action, such as filing a claim, initiating a procedure, or seeking a legal service.
Law firms' communications must be characterized by irreproachable transparency and authenticity. Customers and the public must clearly perceive the ethical values and moral rigor that characterize the profession. This reinforces the trust and credibility of lawyers, two essential elements in attracting and retaining customers.
4,5K+
clicks in just 28 days for one of our lawyer clients
TOP 5
10%
Average** legal intent keywords
*Source Google Search Console over the last 3 months (May 2024)
** These statistics show that searches are more targeted and improve the number of commercial requests.
How does VP Strat help law firms modernize their brand image and improve their search engine optimization (SEO)?
VP Strat supports law firms in developing digital marketing strategies and improving content/expertise according to SEO opportunities. The agency designs new UX and SEO-friendly layouts for website redesigns. The agency implements an action plan to improve search engine rankings, guaranteeing a robust and lasting digital presence.
VP Strat systematically carries out a digital audit, which enables it to make recommendations and implement an action plan tailored to law firms:
- Briefing with customer to discuss expertise and target market
- Audit and competitive analysis of the web market to determine areas for work and progress
- Production/design of UX design mock-ups to adapt user paths
- Legal design” content enhancement
- Highlighting rankings/deals and publications
- SEO-friendly development
- Turnkey delivery and maintenance contract
- Provision of Google tools for performance monitoring
Sector
Consulting, regulated profession
Target
BtoB
Expertise
Legal Design
UX Desgin
Wordpress / Php / Html / JS / CSS / No Code
Web and journalistic writing
In-depth market knowledge
A few references
search engine optimization
Some examples of web mock-ups
Law firm website redesign
10 questions to help you modernize your website
Why is it important to modernize a law firm's website?
In an ultra-competitive market, modernizing a law firm’s website is crucial to attracting new customers, improving online visibility, and offering a better user experience. A modern, well-designed website builds credibility and trust with visitors.
What are the essential elements of a modern law firm website?
Essential elements of a modern law firm website include intuitive navigation, SEO-optimized content, client testimonials, clear calls to action and easily accessible contact information. In addition, all content must be enriched with a discourse of evidence, incorporating the firm’s rankings, recent successes (deals), publications and other commentary on legal news.
How to improve the SEO of a law firm website?
To improve SEO, it’s important to integrate relevant keywords, create quality and regularly updated content, optimize meta tags, ensure the site is mobile-friendly, and develop an effective backlinks strategy. VP Strat will help you implement an SEO strategy based on a search for relevant keywords adapted to your market.
What features should be integrated into a law firm website?
Key features include a legal section, contact forms, FAQ section, detailed biographies for each lawyer and case studies. The agency can also integrate online appointment scheduling options and live chat tools.
How can website design influence the user experience?
An attractive, functional design can greatly enhance the user experience by facilitating navigation, making information quickly accessible, and creating a professional impression that encourages visitors to contact the firm. The more complete and well-documented your site, the more credibility you’ll gain.
Why are client testimonials important on a lawyer's website?
Customer testimonials add credibility and proof to communications, reassuring new visitors about the quality of the firm’s services. They can also improve SEO by providing unique and relevant content.
What role does content play in modernizing a law firm website?
To stand out in a competitive market, law firms need to clearly communicate their expertise and areas of specialization.
Strong positioning enables us to effectively target potential customers looking for specific skills. VP Strat’s teams use legal design techniques to facilitate this communication. For example, explanatory sheets, visual guides and illustrated case studies can clearly demonstrate the firm’s skills and successes. Not only do these tools reinforce the firm’s credibility, they also enable visitors to quickly find the information they’re looking for, enhancing their user experience. By highlighting specific areas of specialization through visually appealing and informative content, law firms can set themselves apart from their competitors and attract a targeted, qualified clientele.
What are the advantages of making a law firm's website mobile-friendly?
A mobile-friendly website improves accessibility, increases user visit time, and is favored by search engines. As more and more people use their mobile devices to search for legal services, this is a must. At VP Strat, we use tools like Google Lighthouse to ensure that a website redesign is mobile-friendly.
How can a firm use social media to attract more customers to its website?
Social media can drive traffic to the website, increase the firm’s visibility, and engage potential customers. By sharing relevant content and regular updates, the firm can strengthen its online presence and attract more visitors. VP Strat offers dedicated support in managing social networks. Click here to find out more.
What are the current trends in website design for law firms?
Current trends include minimalist design, high-quality images, explanatory videos, clear and legible typography, and a strong emphasis on site security to protect user data.
Need advice?
Contact us
The agency is committed to responding to you promptly, with priority given to the urgency of your situation.
VP Strat – 25, rue d’Enghien 75010 Paris
Tel : +33 (0)1 40 28 46 18