Depuis 2005, VP Strat construit des stratégies de communication corporate sur mesure.
L’équipe emmenée par Véronique Pernin est « Incontournable »
dans les classements.
A multidisciplinary team
Agency
ranked as “Leading”
VP Strat is a corporate communications and crisis management agency, providing support to companies, managers and shareholders. The agency is classified as “leading”. The team of experts is made up of a dozen professionals, including former communications directors, journalists and digital specialists. Extremely responsive, the agency offers a methodical and rigorous approach to communication.
VP Strat was founded in 2005 by Véronique Pernin, after several years of experience in financial communications on Wall Street. She was joined in 2007 by her partner José Saint-Georges, former corporate communications director at Paribas, who worked directly for chairmen Michel Pébereau, André Levy-Lang, François Henrot and Daniel Bouton. Then by Aurélien Giorgino for digital, Camille Rodot for crisis, Amélie Lequernec for press, and a team of communicators, graphic designers, media trainers and journalists.
A member of ARE(Association pour le Retournement des Entreprises) and AFFIC(association of consular judges), Véronique Pernin is also one of the co-founders of the Women in Restructuring(WiR) association, whose aim is to bring together professionals involved in the turnaround of companies in difficulty.
At VP Strat, our Consulting & Strategy team brings together experts with varied and complementary skills, ready to tackle our customers’ most complex challenges. Our tailor-made approach guarantees innovative and effective solutions, adapted to each project.
Financial communication expert on Wall Street for 4 years, Véronique founded the VP Strat agency in 2005 to provide tailored support to companies, their leaders, and advisors in corporate communication, media relations, (e)reputation, and crisis communication. Recognised as “Leading” in rankings, especially in complex situations, Véronique has a unique expertise and relies on her sense of precision, responsiveness, her sharp knowledge of business, economic, legal, and judiciary matters. Véronique Pernin graduated from CELSA-La Sorbonne and holds a Master’s degree in Management, after completing an Hypokhâgne-IEP curriculum. She is also a member of the ARE (Association for Business Turnaround) and co-founder of WIR (Women in Restructuring). She works fluently in English.
José has over 40 years of experience in corporate communication as a Communication Director and counsel. José Saint-Georges has worked directly with CEOs David Dautresme, Bruno de Maulde, Pierre Barberis, Pierre Simon, Philippe Toussaint, Bernard Auberger, Michel François-Poncet, André Levy-Lang, Michel Pébereau, François Henrot, and Daniel Bouton. Former Head of Communication at Crédit du Nord, in charge of corporate, branding, advertising, events, internal communication, press relations, and financial communication, he later became Global Head of corporate communication at Paribas. During the SG Paribas takeover, he also managed the crisis unit, external communication, the future brand strategy, and financial communication for individual shareholders. . He now accompanies VP Strat clients through sensitive situations and advises top management on their communication. He works fluently in English.
A graduate of the Centre de Formation Professionnel des Journalistes (CFPJ), Aurélien helps companies define and implement their corporate and digital communications strategy.
After starting his career as a professional model, he naturally turned to the image, press and influence professions. This experience enabled him to develop a global vision of the issues linked to brand reputation and visibility.
He joined VP Strat in 2017, where he developed solid digital expertise. His cross-functional role enables him to support the agency in its development and bring an innovative strategic approach, combining creativity and performance.
Graduate from Sciences Po Aix and Arizona State University (Phoenix, US) with a Master’s degree in Geostrategy, Camille was formerly a parliamentary assistant in the Canadian House of Commons and corporate and crisis communication collaborator within a global group (Keolis). She guides the implementation of communication strategies during crises and special situations with reactivity and precision.
Camille builds up communication messages and strategic documents (crisis unit, Q&A, key figures, statements…), social media, media and web monitoring reports and participates in press relations (press release, press books…) using her strong analytical and synthesis skills. She works fluently in English.
GOVERNANCE & CSR
Our efforts to maintain exemplary conduct have been recognized through our rankings in various industry assessments. These awards testify to our commitment and reinforce our determination to always act in the best interests of those we serve.
GOVERNANCE & CSR
Team building workshops (Yoga, Concert, Culinary discovery…)
Pet-friendly
Team training
CANDIDATE
The agency will get back to you as soon as possible.
Calling on a corporate communications agency such as VP Strat allows you to enhance your brand image through a variety of communication channels. With our advanced tools and proven expertise, we manage your communication campaigns and intervene to defend and restore your reputation in critical situations. Thanks to our analytical approach, we’ll provide you with tailor-made strategies that maximize results and ROI, freeing you up to focus on your core business. As an agency specializing in B2B communications and regulated sectors, we are your indispensable strategic ally.
A corporate communications agency can improve your brand image in several essential and effective ways:
To select the right corporate communications agency, it’s crucial to make sure they understand your business sector and your specific ambitions. Check out our expertise in creating relevant content and managing high-impact campaigns. It is also important to consult references and case studies to gauge experience and the level of satisfaction of previous customers. Choose an agency that values transparency in its communication and project management. Finally, choose an agency whose values are in line with yours, and with whom you can envisage a lasting partnership.
VP Strat, a recognized corporate and crisis communications agency, offers a complete range of services dedicated to companies, executives, investment players and service professions. With over 18 years’ experience, our agency helps organizations improve their reputation and image, and protect themselves when necessary.
Here are the services we offer at VP Strat:
At VP Strat, each customer benefits from a costumized approach, implemented creatively and efficiently by our teams renowned for their responsiveness. Our excellence in the field is recognized by Décideurs’ “Leading” ranking in corporate and crisis communications, affirming our leadership and solid reputation in the industry.
Crisis management concerns all the actions deployed to respond to a crisis, while crisis communication focuses on the way stakeholders (internal, press, suppliers, customers, etc.) are informed during a crisis.
To assess the effectiveness of your crisis communication, you can use several criteria:
In the months following a crisis, it is important to maintain corporate communications around your company’s new momentum. This gives confidence in the evolution of your situation and a positive outlook for the Group’s business, demonstrating that your plan is bearing fruit, while at the same time putting your strategic plan under pressure internally.
The agency will get back to you as soon as possible
VP Strat – 25, rue d’Enghien 75010 Paris
Tel : 01 40 28 46 18
