
Understanding Press Relations (PR) in 6 questions
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VP Strat, corporate communications agency
Why use a corporate communications agency?
At VP Strat, we help you strengthen your brand image consistently across all channels. We possess the specialized tools and experience to manage your campaigns effectively and, in the event of a crisis, protect and restore your reputation. Our data-driven approach guarantees you optimized strategies and measurable ROI, allowing you to concentrate fully on your core business. The communications agency is a strategic communications partner for B2B professionals and regulated professions.
How can a corporate communications agency improve my brand image?
A corporate communications agency like VP Strat can help you improve your brand image by creating quality content that reflects your values and engages your audience. You can increase your visibility and interaction with audiences thanks to our recognized expertise in press, digital and social media. A cornerstone of corporate communications, public relations is also an essential component in solidifying your reputation and media visibility. VP Strat is also recognized as a “must-have” in crisis communications. Finally, we continually analyze the performance of our strategies to optimize them and meet your business objectives better.
How to choose a corporate communications agency
When choosing a corporate communications agency, start by making sure they understand your industry and your specific objectives. Make sure it has solid expertise in creating relevant content and running effective campaigns. Review references and case studies to assess experience and satisfaction of previous customers. Choose an agency that is transparent in its communications and project management. Finally, select an agency that shares your values and with whom you can envisage building a long-term relationship.
What services does a corporate communications agency like VP Strat offer?
VP Strat is a corporate and crisis communications agency offering a wide range of services to its customers, whether they are companies, executives, investment players or service professions. The agency has been supporting its customers for over 18 years, helping numerous organizations strengthen their reputation and image, and protecting them when necessary.
VP Strat services include:
- Corporate and crisis communication
- Press relations & Media training
- Political communication and influence
- Internal Communications and Human Resources
- Website design and SEO
- Strategy, digital and brand content
- Creating content for social networks
VP Strat offers a costumized approach for each customer, with creative and effective implementation. VP Strat teams are renowned for their responsiveness. The agency was awarded the “Incontournable” distinction in the Décideurs corporate and crisis communications rankings, testifying to their leadership position and solid reputation in the industry.
VP Strat, the “must-have” crisis communications agency
What's the difference between crisis communication and crisis management?
Crisis management concerns all the actions deployed to respond to a crisis, while crisis communication focuses on the way stakeholders (internal, press, suppliers, customers, etc.) are informed during a crisis.
How to assess the effectiveness of crisis communication?
To assess the effectiveness of your crisis communication, you can use several criteria:
- The speed and relevance of your reaction to the situation: were you able to take the field in time, before others spoke for you?
- The clarity and consistency of messages disseminated externally and internally: are they well covered in the press? Are you clearly identified as your preferred contact?
- Reactions in-house and on social networks: is there controversy or rumour? Have you addressed the main concerns?
- Have you been able to maintain the confidence of your ecosystem?
- Is there a lasting impact on your business, just a few weeks after the crisis?
Why is it important to continue communicating after a crisis?
In the months following a crisis, it is important to maintain corporate communications around your company’s new momentum. This gives confidence in the evolution of your situation and a positive outlook for the Group’s business, demonstrating that your plan is bearing fruit, while at the same time putting your strategic plan under pressure internally.