Communication and press relations campaign

Media coverage of the Allo Impôts operation: chartered accountants are mobilized in centers or by telephone to answer all taxpayers’ questions before filing their tax returns. This operation has been running for 10 years.

Missions

  • Establishment of strategic media partnerships: Europe 1 (one day’s airtime) and Aujourd’hui En France le Parisien to reach a mass target.
  • Press releases, personalized reminders and social networking to increase the coverage of this public event.