{"id":4409,"date":"2024-04-08T10:34:38","date_gmt":"2024-04-08T10:34:38","guid":{"rendered":"https:\/\/www.vpstrat.com\/press-and-social-media-monitoring-corporate-communications-agency\/"},"modified":"2024-06-12T09:36:17","modified_gmt":"2024-06-12T09:36:17","slug":"press-and-social-media-monitoring-corporate-communications-agency","status":"publish","type":"page","link":"https:\/\/www.vpstrat.com\/en\/press-and-social-media-monitoring-corporate-communications-agency\/","title":{"rendered":"Press and social media monitoring – corporate communications agency"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” full_height=”yes” columns_placement=”stretch” video_bg=”use_video” 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alignment=”center” preserve_aspect_ratio=”xMidYMid meet” json_url=”json\/Classement-VPSTRAT.json”][nectar_responsive_text text_color=”#ffffff” font_line_height=”1.3″]Agency<\/strong>[\/nectar_responsive_text][nectar_responsive_text text_color=”#ffffff” font_line_height=”1.3″ font_size_desktop=”0.9em”]rated<\/em> as “Leading”[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”8%” bottom_padding=”8%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” 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To monitor and react in real time<\/h2>\n[\/vc_column_text][nectar_btn size=”large” button_style=”see-through” button_color_2=”extra-color-gradient-2″ icon_family=”default_arrow” url=”https:\/\/www.vpstrat.com\/communication-crise-agence-conseil\/” text=”Crisis communication” margin_top=”15″][nectar_btn size=”large” button_style=”see-through” button_color_2=”extra-color-gradient-2″ icon_family=”default_arrow” url=”https:\/\/www.vpstrat.com\/en\/press-relations-communication-consulting-agency\/” text=”Press Relations” margin_top=”15″][nectar_btn size=”large” button_style=”see-through” button_color_2=”extra-color-gradient-2″ icon_family=”default_arrow” url=”https:\/\/www.vpstrat.com\/en\/social-networking-agency-vp-strat\/” text=”Social Networks” margin_top=”15″][image_with_animation image_url=”3322″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][nectar_cascading_images image_1_url=”3318″ image_1_offset_x_sign=”-” image_1_offset_x=”20%” image_1_offset_y_sign=”-” image_1_offset_y=”30%” image_1_rotate_sign=”+” image_1_rotate=”none” image_1_scale=”1.5″ image_1_padding=”auto” image_1_box_shadow=”none” image_1_max_width_desktop=”100%” image_1_max_width_mobile=”100%” image_1_image_width_mobile=”default” image_2_url=”3317″ image_2_offset_x_sign=”+” image_2_offset_x=”20%” image_2_offset_y_sign=”+” image_2_offset_y=”30%” image_2_rotate_sign=”+” image_2_rotate=”none” image_2_scale=”1.5″ image_2_padding=”auto” image_2_box_shadow=”none” image_2_max_width_desktop=”100%” image_2_max_width_mobile=”100%” image_2_image_width_mobile=”default” image_3_url=”3319″ image_3_offset_x_sign=”-” image_3_offset_x=”20%” image_3_offset_y_sign=”+” image_3_offset_y=”80%” image_3_rotate_sign=”+” image_3_rotate=”none” image_3_scale=”1.5″ image_3_padding=”auto” image_3_box_shadow=”none” image_3_max_width_desktop=”100%” image_3_max_width_mobile=”100%” image_3_image_width_mobile=”default” image_4_offset_x_sign=”+” image_4_offset_x=”60%” image_4_offset_y_sign=”+” image_4_offset_y=”100%” image_4_rotate_sign=”+” image_4_rotate=”none” image_4_scale=”1.7″ image_4_padding=”auto” image_4_box_shadow=”none” image_4_max_width_desktop=”100%” image_4_max_width_mobile=”100%” image_4_image_width_mobile=”default” element_sizing=”default” image_loading=”default” border_radius=”none” parallax_scrolling=”yes” layer_1_parallax_scrolling=”no” parallax_scrolling_intensity=”subtle” overflow=”visible”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” css=”.vc_custom_1504187365562{margin-bottom: 2% !important;}”][vc_column_inner column_padding=”padding-1-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][fancy_box box_style=”color_box_hover” icon_family=”iconsmind” color=”extra-color-gradient-2″ color_box_hover_overlay_opacity=”default” box_alignment=”left” border_radius=”default” image_loading=”default” icon_iconsmind=”iconsmind-Eye-Invisible” min_height=”200″]\n

Collecting data<\/h3>\n
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Thanks to social media DATA, we analyze media content, communities and conversation trends. This data collection is essential for crisis communication<\/a>, and is extremely useful<\/span> in press relations<\/a> and social networking<\/a>.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

 <\/p>\n<\/div>\n<\/div>\n<\/div>\n[\/fancy_box][\/vc_column_inner][vc_column_inner column_padding=”padding-1-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”color_box_hover” icon_family=”iconsmind” color=”extra-color-gradient-2″ color_box_hover_overlay_opacity=”default” box_alignment=”left” border_radius=”default” image_loading=”default” icon_iconsmind=”iconsmind-Receipt” min_height=”200″]\n

Strategic Smartboard<\/h3>\n
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Smartboards are created according to the type of mission. Whether you have integrated a crisis unit or are regularly monitoring your communications issues, VP Strat provides strategic smartboards for decision-making.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/fancy_box][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-1-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”color_box_hover” icon_family=”iconsmind” color=”extra-color-gradient-2″ color_box_hover_overlay_opacity=”default” box_alignment=”left” border_radius=”default” image_loading=”default” icon_iconsmind=”iconsmind-Feedburner” min_height=”200″]\n

Special crisis device<\/h3>\n
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Crisis communication system that can be activated immediately in the event of a crisis, with operational support from VP Strat.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/fancy_box][\/vc_column_inner][vc_column_inner column_padding=”padding-1-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”color_box_hover” icon_family=”iconsmind” color=”extra-color-gradient-2″ color_box_hover_overlay_opacity=”default” box_alignment=”left” border_radius=”default” image_loading=”default” icon_iconsmind=”iconsmind-Eye-Scan” min_height=”200″]\n

Regular reporting<\/h3>\n
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The team produces regular analysis reports (daily, weekly… as required).<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/fancy_box][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#283a4b” scene_position=”center” top_padding=”70″ bottom_padding=”70″ left_padding_desktop=”5%” constrain_group_2=”yes” right_padding_desktop=”5%” top_margin=”4%” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.95″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”clip-path” clip_path_animation_type=”scroll” clip_path_animation_applies=”default” clip_path_start_left_desktop=”0″ clip_path_start_right_desktop=”0″ clip_path_end_left_desktop=”80″ clip_path_end_right_desktop=”80″ animation_trigger_offset=”0.00,50.00″ animation_trigger_origin=”top” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”center” phone_text_alignment=”center” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”6\/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h2″ line_reveal_by_space_text_effect=”default” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”Looking for a press and social media monitoring agency?”][\/split_line_heading][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”center” phone_text_alignment=”center” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner 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column_border_style=”solid”][nectar_cta btn_style=”arrow-animation” heading_tag=”h3″ button_color=”accent-color” text_color=”#ffffff” button_border_thickness=”0px” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”inline” display_tablet=”inherit” display_phone=”inherit” link_text=”See our rankings and references” url=”https:\/\/www.vpstrat.com\/en\/rankings-and-references\/” padding_top=”20″ padding_right=”40″ padding_bottom=”20″ padding_left=”40″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” constrain_group_1=”yes” constrain_group_2=”yes” constrain_group_7=”yes” constrain_group_8=”yes” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”padding-8-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”0.1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”relative” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text]\n

Corporate communications agency<\/h2>\n[\/vc_column_text][vc_column_text]\n

8 questions and answers to understand press and social media monitoring<\/h3>\n[\/vc_column_text][toggles style=”minimal_small”][toggle color=”Default” heading_tag=”h4″ heading_tag_functionality=”default” title=”What is press and social media monitoring?”][vc_column_text]Press and social media monitoring refers to the process of systematically monitoring and analyzing information published in traditional media and on social networking platforms. It aims to collect relevant data on market trends, brand reputation, and industry discussions to inform communication and marketing strategies.[\/vc_column_text][nectar_cta btn_style=”arrow-animation” heading_tag=”h3″ button_color=”default” text_color=”#283a4b” button_border_thickness=”0px” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” constrain_group_1=”yes” display=”inline” display_tablet=”inherit” display_phone=”inherit” link_text=”Contact the agency” url=”https:\/\/www.vpstrat.com\/en\/contact\/” padding_top=”20″ padding_right=”40″ padding_bottom=”20″ padding_left=”40″][\/toggle][toggle color=”Default” heading_tag=”h4″ heading_tag_functionality=”default” title=”What are the differences between the terms "social media" and "social networks"?”][vc_column_text]The terms “social media” and “social networks” are often used interchangeably, but there are nuances that distinguish them.<\/p>\n

Social networks:<\/strong> This term generally refers to online platforms that enable individuals to connect with friends, family members, colleagues, or others with similar interests. Interactions often focus on sharing personal experiences, photos, videos and messages. Facebook, LinkedIn, and Instagram are classic examples of social networks, where creating networks of friends or professional contacts is at the heart of the user experience.<\/p>\n

Social media:<\/strong> This is a broader term, encompassing all types of sites and applications that facilitate the creation and sharing of content, as well as participation in online conversations. This does not only include social networks, it also designates blogs, forums, video-sharing sites like YouTube, and microblogging platforms like X (Twitter). Social media focuses on sharing content, whether its is through articles, videos, podcasts or images, and can include social interaction, but not exclusively.[\/vc_column_text][nectar_cta btn_style=”arrow-animation” heading_tag=”h3″ button_color=”default” text_color=”#283a4b” button_border_thickness=”0px” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” constrain_group_1=”yes” display=”inline” display_tablet=”inherit” display_phone=”inherit” link_text=”Contact the agency” url=”https:\/\/www.vpstrat.com\/en\/contact\/” padding_top=”20″ padding_right=”40″ padding_bottom=”20″ padding_left=”40″][\/toggle][toggle color=”Default” heading_tag=”h4″ heading_tag_functionality=”default” title=”Why is it important to monitor the press and social media?”][vc_column_text]Monitoring enables companies to understand how they are perceived in the public arena, identify opportunities and threats, track emerging trends, and stay abreast of developments in their industry. It can also help prevent reputational crises.[\/vc_column_text][nectar_cta btn_style=”arrow-animation” heading_tag=”h3″ button_color=”default” text_color=”#283a4b” button_border_thickness=”0px” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” constrain_group_1=”yes” display=”inline” display_tablet=”inherit” display_phone=”inherit” link_text=”Contact the agency” url=”https:\/\/www.vpstrat.com\/en\/contact\/” padding_top=”20″ padding_right=”40″ padding_bottom=”20″ padding_left=”40″][\/toggle][toggle color=”Default” heading_tag=”h4″ heading_tag_functionality=”default” title=”What tools do you use for press and social media monitoring?”][vc_column_text]At VP Strat, corporate and crisis communications agency, we use several tools for press and social media monitoring:<\/p>\n

    \n
  1. Kanthar media<\/li>\n
  2. Pickanews<\/li>\n
  3. Cafeyn<\/li>\n
  4. Visibrain<\/li>\n
  5. Digimind<\/li>\n
  6. Google platform<\/li>\n<\/ol>\n

    All these tools enable the agency to create strategic smartboards for our customers’ press and social media monitoring.[\/vc_column_text][nectar_cta btn_style=”arrow-animation” heading_tag=”h3″ button_color=”default” text_color=”#283a4b” button_border_thickness=”0px” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” constrain_group_1=”yes” display=”inline” display_tablet=”inherit” display_phone=”inherit” link_text=”Contact the agency” url=”https:\/\/www.vpstrat.com\/en\/contact\/” padding_top=”20″ padding_right=”40″ padding_bottom=”20″ padding_left=”40″][\/toggle][\/toggles][toggles style=”minimal_small”][toggle color=”Default” heading_tag=”h4″ heading_tag_functionality=”default” title=”How do you select sources for media monitoring?”][vc_column_text]Sources are selected on the basis of their relevance to the customer’s industry, their authority and influence in the sector, and their geographical and thematic coverage. This includes press publications, specialized blogs, forums and social networking platforms.[\/vc_column_text][nectar_cta btn_style=”arrow-animation” heading_tag=”h3″ button_color=”default” text_color=”#283a4b” button_border_thickness=”0px” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” constrain_group_1=”yes” display=”inline” display_tablet=”inherit” display_phone=”inherit” link_text=”Contact the agency” url=”https:\/\/www.vpstrat.com\/en\/contact\/” padding_top=”20″ padding_right=”40″ padding_bottom=”20″ padding_left=”40″][\/toggle][toggle color=”Default” heading_tag=”h4″ heading_tag_functionality=”default” title=”How can you help manage a reputational crisis detected by monitoring?”][vc_column_text]A high-performance intelligence system is essential for any company, whether in crisis or not. Monitoring enables you to keep an eye on sensitive subjects in times of crisis. On a day-to-day basis, setting up a monitoring system gives you visibility of what is being said about your company, and enables you to react in real time at the very first signs of a bad buzz or an image crisis (analysis of weak signals).<\/p>\n

    VP Strat can help you monitor the press and social networks, and analyze your e-reputation, with a three-pronged approach:<\/p>\n