Press Relations

VP Strat has been assisting its clients in setting up and deploying media strategies for over 15 years.

With great understading of complex and business matters, the team uses its journalists network and precise writing skills to serve clients objectives.

Content drafting, PR, media planning and purchasing strategy: the agency deploys a wide range of expertise for efficient results.

Press Relations strategy

VP Strat supports its clients in defining an efficient PR strategy to support their development.

Content writing

To draft the most efficient and adapted press contents, our team is composed of former journalists who are used to dealing with complex matters.

Dedicated team

VP Strat relies on its network and highly operational team to get the best direct contacts with editors.

Monitoring & KPIs

Our clients benefit from a regular media monitoring on themselves, their competitors and business environment, as well as detailed KPIs.

Press Relations strategy and action plan

Business case: support the acquisition of an historical cyclist manufacturer by a new shareholder


🚀 Internal communication plan to support the acquisition

🧬 PR towards economics, sports & local press

🤖 Post-acquisition communication plan

Press Relations

Business case: Develop the reputation and visiblity of the French office of an international law firm.


🚀 Creation of a press kit

🧬 One-to-one meetings with key sectorial journalists

🤖 Annual Press Relations plan

National media campaign

Business case: Create and implement a large-scale audience operation to strengthen the visibility of the CPA profession


🚀 Creation of a pro-bono operation "Allo Impôt" during the tax return period

🧬 Media planning on large national audience titles (TV/Radio/Press)

🤖 Press relations and media training for the institution's President's communication

Media training

Pour accompagner les prises de parole et maitriser son discours tant sur le fond que la forme, l’agence a développé un module de media training sur-mesure